Hanna and Johan Olzon-Åkerström

Scaling with Integrity: How Soeder Built a Value-Based Natural Care Brand | with Hanna & Johan Olzon-Åkerström
Jan. 24, 2025

Scaling with Integrity: How Soeder Built a Value-Based Natural Care Brand | with Hanna & Johan Olzon-Åkerström

Hanna and Johan Olzon-Åkerström are the founders of the personal care brand Soeder. Back in 2013, the couple started Soeder out of their garage—kicking things off with what’s now their iconic natural soap. Fast forward to today, and they're crafting a full range of care products—from sanitizers to face creams to lip balms—almost entirely produced in the old repurposed SBB workshop in Zurich Altstetten. They’ve grown to over 75 employees, run three stunning stores in Zurich and Basel, and their p...